SendPulse Review: Email Artificial Intelligence
This SendPulse review is part of our commitment to provide our readers with the best recommendations for growing a business online.
Email marketing software is essential to getting new customers and retaining existing ones and after trying out SendPulse we are giving a genuine review of the service.
SendPulse Review – Why Is It Different?
After coming across SendPulse I was pleasantly surprised at the number of features it offered and how it differs as an alternative to MailChimp.
SendPulse offers a suite of products to help you create a multi-channel marketing strategy that includes an Email Service, Web Push Service, SMS Service, and SMTP Service.
There are many benefits to having a multi-channel platform; you can run much more powerful marketing campaigns and get higher levels of engagement from your consumers.
The email service is easy to use and features an intuitive drag and drop editor to allow you to quickly craft beautiful emails with increased levels of personalisation.
The email service also uses AI to determine the perfect time to send emails to your subscribers to increase open rates.
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With the handy web push notifications feature you can quickly send a notification to your users through their browsers and easily drive users back to your website – even on smartphones.
SendPulse also has an SMS feature with global reach to give you the ability to create SMS subscription forms and SMS autoresponders.
You can also use their SMTP service to send transactional emails from your website or CRM.
With their focus on customer experience and consumer satisfaction, SendPulse has created their products around making sure that it is easy to use even for beginners and those who are not tech savvy.
SendPulse comes with amazing features out of the box and most are available to you on the free plan:
- Multichannel platform – You can send messages directly to your customers’ inbox, phones, and web browsers through push notifications.
- Easy to use editor – Easily create responsive emails and choose from 130+ templates.
- Artificial intelligence – Increase open rates with the unique AI to determine the best time to send emails to each subscriber.
- Personalisation – Add recipient personal information to each email.
- Segmentation – Segment based on age, gender, or location.
- A/B Testing – Test multiple versions of emails to determine the best designs and wording.
- GDPR Compliant.
SendPulse is free to begin with if you have up to 2,500 subscribers and send 15,000 emails per month. Immediately this is much better than MailChimp because you get 500 extra subscribers and 3,000 extra email allowance per month on their free plan.
If you pay for the full year in advance you get 20% off and you can see the pricing here.
Getting Started With SendPulse
Getting started with SendPulse is quick and easy! After landing on the homepage, click on the “Try For Free” or “Sign Up” button to get started.
You then have to fill out a simple registration form or sign in using your Facebook or Google Account.
You will then need to check your email account for a verification code and verify your email address before gaining access to the members’ area.
The SendPulse members area/dashboard is easy to use too. You can easily import your list from a file, copy and paste it or get it from another service like MailChimp, Constant Contact, GetResponse, UniSender, WooCommerce, Bitrix24, and Zapier.
Creating an Email Campaign
Let’s dive into one of the main
features of SendPulse – creating a campaign.
From your dashboard after importing all your contacts you simply click on “Create email campaign” and then on the next screen fill out the send from details, name your campaign and continue.
As I mentioned before, SendPulse features an intuitive drag and drop editor that even your Grandma could use – seriously it’s that easy!
After editing your email you are ready for a few last checks and your email should be on its way.
Using Web Push Notifications
The Web Push Notifications features can be installed within minutes. From the “Push” section in the dashboard you can add a new website by simply adding a code snippet from SendPulse to your website pages and if you operate an HTTPS site, simply upload files into the root folder of your website, usually accessed through the File Manager.
If you are not familiar with the file manager, some of the best web hosting providers have online guides to show you how to do this or you can call up your website host support and they will be happy to show you how to do this.
Benefits of using Web Push Notifications
- Update users about news, sales or order status.
- Send offline notifications.
- Reach customers wherever they are.
- Personalise and segment notifications.
SendPulse is a try multichannel platform that will allow you to combine multiple channels to reach your consumers in real time and get real results instantly.
One of the very impressive features of SendPulse that you won’t find on many other email marketing platforms is the AI that identifies the best time to send emails to each subscriber.
Imagine, you have thousands of email subscribers on your list from different countries and time zones. If you send an email at the same time, most of them could get lost because by the time some subscribers wake up, there are 20 more emails in their inbox and yours gets pushed to the bottom.
With the SendPulse AI, you can reduce this likelihood and actually increase your open rates by up to 50%.
Go ahead and get started with SendPulse and get $50 off your first five payments!