8 Mailchimp Alternatives For Smarter Email Marketing
In every market there is always a dominant player. Just like Amazon is dominating the online retail market, MailChimp is the most popular email marketing software.
Almost all email marketers have used it. Even if you are currently not using MailChimp, it is likely that you started with it before moving to other software.
MailChimp comes with an array of features that you can use to meet your basic and advanced email marketing needs. It is easy to use and comes with different pricing packages but there are a ton of options out there for you.
Just because MailChimp is a dominant player doesn’t mean that you have no other option but to stick with it. Here are the 8 MailChimp alternatives that you can use to implement your email marketing needs.
ConvertKit is an email marketing platform built by creators for creators. With easy to embed forms and reporting features you email list growth will run on automation smoothly.
You can create sequences that will make your email marketing more personal and create automated workflows that make it easy to create your own rules.
Starting at $29 a month, you get a lot of great features like:
- Visual Automations
- Customizable Forms
- Subscriber Tagging
- API and Integrations
GetResponse has all the basic features that you will get in MailChimp. Some of these features include drag and drop email creator, autoresponder campaigns and email segmentation.
However GetResponse goes ahead to offer other advanced features that you won’t find on MailChimp. Some of these unique functionalities include:
- Landing page creator
- Tool for creating marketing segments
- Exit intent pop-up
- A complete CRM functionality
Despite having these advanced features, GetResponse markets itself as the simplest email marketing software to use.
When it comes to pricing, the cheapest package of GetResponse costs $15/month for their basic plan. This is $5 more than MailChimp’s paid version. However, you will enjoy more features with GetResponse than with MailChimp.
The software features detailed segmentation options. You can easily group your audience into different segments. It is easy to use and you can navigate on the software with ease.
The most distinct feature that separates AWeber from other email marketing software including MailChimp is its interactive mobile app.
The app allows you to execute lots of functions such as capturing forms and accessing reports. The Cheapest package of AWeber will cost you $19 per month.
With this package, you will be able to send an unlimited number of emails to a maximum of 500 subscribers.
Sparkpost became the best alternative for people who were looking for the best platform that could manage their transactional emails.
Although MailChimp was using Mandril, the move to separate it from the main CRM was not received well by everyone which made Sparkpost the best escape plan.
Sparkpost is very popular among web developers thanks to its easy-to-understand APIs. You can easily integrate the APIs into your website. It is ranked among the best email marketing software that have high delivery rates.
Sparkpost has all the features of a standard email marketing software. This means that it can be the best alternative for MailChimp.
The cheapest version of Sparkpost will cost you $9/month. This means that it is slightly cheaper than MailChimp whose cheapest version costs $10/month.
However, once the business expands, you may need a more sophisticated software. Maropost may prove to be the best alternative.
Maropost is best suited for large organizations. It offers all the basic email features that MailChimp has. It also comes with extra functionalities that you won’t find in other email marketing software.
These unique features include split testing and time optimization. You can also connect Maropost to data from your point of sale, eCommerce platform, ERP, and database. It can also be integrated with enterprise-level CRMs such as Oracle and Salesforce.
Maropost have not revealed the pricing information to the public. With an array of advanced features, we expect the pricing plan to be higher than that of MailChimp.
It also allows users to perform A/B tests making it possible to predetermine the performance of the campaign. This is a unique feature that is not available on MailChimp.
Another unique feature of ActiveCampaign is its ability to combine automation and contact management functionalities.
The pricing starts at $17/month which is $7 higher than MailChimp’s least pricing plan.
iContact is best suited for small businesses that have small databases. It is a simple software that you can handle with ease. It is ideal for someone who has little experience in email marketing.
This is because it comes with a comprehensive learning material that you can use to learn the basics of email marketing. iContact has a special tool known as Message Coder.
It is used for customizing templates. You can also monitor some metrics and connect it with Google Analytics. The pricing plan of iContact starts from $32/month.
8. Mad Mimi
It is also possible to integrate Mad Mimi with different CRM and social networks. Its pricing plan starts from $10/month. This is the same as Mailchimp’s pricing plan.
As much as MailChimp is the market leader, it still has some glaring flaws. Some of its features and functionalities may not be able to meet your needs. The good news is you don’t have to stick with it. The above are the best MailChimp alternatives that you can use to achieve the same or even better results.
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