The 15 Most Important SEO Tips For 2019
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Search Engine Optimization is an important technique that is used to increase traffic to your website by obtaining a high search engine results page ranking.
SEO can be very effective in driving sales without spending money on acquiring customers through advertising and the best SEO tips should demonstrate the most relevant strategies and techniques for optimizing your entire website.
The SEO Basics
SEO basically improves website position in search engine results pages such as Google, Yahoo, and Bing among others and can be categorized either as On-Page SEO or OFF Page SEO.
Don’t worry if these terms sound strange now. We will explain them further down. If you have reached this point of the article and thinking, what is SEO? click on the red highlighted text to read our previous post.
We have also written a great article about the best content writing tips for beginners to help you create amazing content to power-up your search engine rankings
On-Page SEO refers to everything that you do within your website like page titles, blog content, meta-description, internal linking, image alternative text, and the keywords you use.
It is simply how you structure or build your website so that search engines like Google can find it and understand the content.
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Off-Page SEO techniques refer to all the things you do outside your website, like getting people to link to your website and getting web traffic from social media.
Both techniques are equally as important and you should be doing both at the same time to get great results in search engines.
SEO Tips For 2019
Here are the 15 most important SEO tips to increase web traffic for 2019:
1. Get Your On-Page Optimization Right
When you write an article or create a webpage on your website, the title should be a concise headline between 60 – 80 characters summarising what the page or post is about.
This helps search engines understand what the page or post is about.
Titles should always be H1 HTML tags, but if you use a CMS like WordPress, it should do this for you automatically. When you create your page title, you should also update the SEO title and description using an SEO plugin.
The SEO title is the headline displayed on Google when a user searches for any given keyword.
Your SEO title should be no more than 60 characters and should be written in a compelling way to grab a users attention so that they choose yours over the other results.
You should also write a compelling description to increase the chances of getting a click-through.When writing your SEO title, use power words like Brilliant, Effortless, Strong, Tremendous and Unbelievable to catch the users attention! Click To Tweet
2. Understand Your Target Audience
Understanding your target audience is important in every marketing activity you do and also helps to improve your brand personality. It is also especially important when it comes to search engine rankings.
This is probably one of the most important SEO tips you need to read today.
Having great web content that is perfectly written and optimized but is targeted at a wrong audience will do no good to your website.
SEO is about answering users questions and understanding what your users want and expect of you is central to providing them with great content.
3. Improve User Experience
If you think about it, SEO is equally about making the search engines look good as much as it is about answers users questions.
If a user searches for something on Google and then your website shows up because you have a great, well-written article with a brilliant headline but is slow and has terrible navigation, users will think twice about searching on Goole again because the next time they need to search for something quickly, they will think maybe they should go to another search engine to get results quicker.
This is why Google takes into account the speed of your website, how many pages users visit, how quickly they return to the results page to search for the same thing again and even whether they click on the links on the page.
Whether you are creating a new post or updating an existing one, it is important to create the page in a way that maximizes engagement.
The page should be easy to read with content that makes use of headings, white space, short paragraphs, related images and videos.
You should also link to other relevant pages on your website to give users more information and context. For more on how to structure your content and how to format your writing, read our post on how to write for a blog.
Use website speed testing tools like Google Page Speed Insights to see how optimized your website is for speed and user experience.
4. Update Old Pages, Blog Posts and Articles
Search engines love giving priority to websites that have fresh content.
They demote old websites that have outdated information.
When you update your old blog posts, you increase the chance of them ranking higher than before.
Discard any information that is no longer relevant or accurate, add new stock photos and edit the alt text if needed and rewrite old titles to make them more SEO friendly.
You should also add subheadings to those posts that have none and if possible use keywords and proofread for any mistakes.
5. Use Relevant Videos To Increase User Dwell Time
As we mentioned above, the longer a user stays on your site, the better for you because it gives an indication to Google that your website content is relevant enough for users to keep on reading.
Videos have great potential and are ideal for SEO since they promote user engagement.
A user may have the patience to watch a one minute video as opposed to reading your hundreds of words in your article.
You embed relevant videos on your pages that give more context to the user and helps them answer their question.
6. Re-Optimize Low Ranking Posts
If you have older posts and web pages that are not ranking as well as you would like in search results, it is time to re-optimize them.
This is all about rewriting the posts, adding more relevant bits of information, using power words in the titles like we mentioned before and even looking at what is ranking well and using them as an example of how to improve your own content.
You do not need a complete overhaul, sometimes the changes involve adding details, statistics, examples, images, answers or anything else that improves that article and gives the user and the search engine more context.
This exercise could be done as a regular or quarterly content marketing audit.
7. Create Exceptional Content
Google has intensified its focus on evaluating the quality of content they present to search users thus any website that provides exceptional quality content will improve in rankings.
Sites that offer weak, low-quality, badly written content will suffer low rankings as Google continues to tune their algorithms.
Proof-read your articles, make sure there are no spelling mistakes or grammar errors and always write content that is unique and offers something new to the users.
This is not always easy to do but the more you do it, the better chance you have of ranking your content.
8. Pay Attention To Your Technical SEO
Technical SEO mainly focuses on how well search engines can index and understand your website content.
Google rewards simpler and faster websites with high rankings, make sure that the minor technical elements of your website are sorted out.
9. Embrace Voice Search
In case you have not yet noticed we are in a new era of search. Companies should begin to adopt voice optimization as part of their SEO strategies.
There are some scenarios where voice becomes the most convenient to request answers, which is making voice search a game charger for multilingual and multinational websites.
It is estimated that more than 70 per cent of smartphone users use smart speakers to get information so now may be a good time to find out how your website can be optimized for voice search.
10. Harness The Power of LSI Keywords
Latent Semantic Indexing (LSI) keywords may be hard to find but there are tools such as LSI Graph and Google Suggestion Box that can help you generate these keywords.
LSI keywords help to provide more context to your pages and posts and it gives search engines a better understanding of your content.
11. Link To High-Quality Websites
One of the best ways to rank higher on search engines is to link to a relevant and authoritative website.
Think of links like associations, if you associate your website with high-quality websites it makes your website look good.
Any time you write an article and there is an opportunity to provide more information that is not on your website, link to a popular website that provides more information for that topic.
12. Do Clever Competitor Analysis
Identifying your competitors will give you content and keyword ideas and ways to improve your content because all you need to do is produce better content than they are currently producing.
In simple words, it means that you have to monitor your competitors’ websites to see what they have done to rank for a certain keyword and do it much better.
13. Optimize For Mobile
This is very important. Your website should load quickly on both desktop and mobile devices as Google prioritizes mobile indexing.
If your site can load faster on mobile, it will rank higher in search engine results pages.
Mobile optimization goes beyond speed, however, make sure your text is legible on mobile devices, users can easily click on buttons and find your website navigation.
14. Internal Links
Internal linking helps to improve the user experience and show search engines the different parts of your website.
When writing articles, link to other relevant parts of your website as we have done in this post.
15. Content Marketing and Social Branding
A good social and content strategy will help improve the rankings of your site.
Promoting your content on social media pages such as Facebook, Twitter, Reddit, Pinterest, Snapchat and Instagram can drive a lot of traffic to your website within a very short time.
Social media traffic is an important factor in determining whether your website will get ranked.
Our Best Tips For Search Engine Optimization
Whether you are a digital marketer or a website administrator or entrepreneur, these SEO techniques and strategies should be considered when optimizing content for your websites.
Implementing these SEO writing tips will give you a greater chance of increasing web traffic organically.
Looking for a brilliant SEO service? Find out more about our SEO services