Nike’s self-lacing Adapt BB sneaker is long overdue
- Nike’s released a self-lacing and app-controlled sneaker to help “improve the athlete’s experience”.
- It is based on the Nike Adapt platform and may be used for other upcoming sneakers.
Nike has designed a self-lacing shoe that you can control with an app. They say it exists because it helps to create a “truly custom fit” for basketball players.
The sneaker giant explains that over the course of a basketball game, the foot can expand almost a half-size which can make it very uncomfortable for basketball players. They are trying to solve this problem with the Adapt BB.
Nike’s VP Creative Director or Innovation says they picked basketball intentionally because they believe their AdaptBB can improve the athlete’s experience by giving athlete’s the convenience of quickly adjusting their shoes mid-game. He says:
“During a normal basketball game the athlete’s foot changes and the ability to quickly change your fit by loosening your shoe to increase blood flow and then tighten again for performance is a key element that we believe will improve the athlete’s experience”
The shoe works by using custom motors and gear trains to sense the tension needed by the foot to adjust accordingly and keep the foot snug.
Their new technology, the brain as they refer to it is called FitAdapt. It allows manual adjustment of the sneakers or through the accompanying app.
Players can pre-define different settings for different moments in the game to dynamically adjust the shoes to allow for more breathing room and blood flow.
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Let us know what you think about the sneaker and how it looks in the comments below.