All business owners want to succeed right from the start by growing their business quickly, generating sales leads organically and make a profit, however if you want your dreams to become a reality,you must start off by thinking small. Before you take on the world, you should dominate your local community.
No matter the type of product or service you offer, knowing how to promote your business locally without breaking the bank will get you a lot of mileage. If you succeed in grabbing a market share locally, the word of mouth publicity from satisfied customers will enable you expand into new markets.
Check out the below 5 tips below on how to promote your business locally:
1. Register at a Chamber of Commerce
There is a chamber of commerce in every major city or small town. This type of institution offers services that will promote and grow your business to locals. From networking events to trade shows, there are countless free publicity opportunities for local businesses through a chamber of commerce. They will help you advertise your business profile and spread the word about your services.
Many local residents contact them to get a list of businesses that deal in specific industries, so you can’t go wrong if you register.
2. Get listed in a Business Directory
There are many popular business directories like the Yellow Pages, Thomson Local, and Yelp.com. The business directory you choose does not necessarily have to be offline, as long as it reaches people in your local community.
Hard copy directories are distributed to millions of households every year and some have online versions that reach a wider audience. This is a great way to make your company accessible to those who need your services.
3. Partner up with other Local Businesses
Collaboration has always been a good way to get publicity, especially if you collaborate with a company that has massive visibility and is trusted by its customers. Choose a suitable local business and offer a special deal to their customers. Make the offer so irresistible that customers will benefit from taking up your service. This is a great and affordable way to promote your business locally and get valuable referrals.
4. Sponsor an Event
Local communities are about friendships, family, and camaraderie. Sponsoring an event is one of the best ways to claim a position in the community. It is a great way to promote your business and earn some goodwill. The event does not have to be expensive, just choose a budget and plan around it. There are many activities that will get people’s attention such as carnivals, fashion shows, festivals and much more. Offer some free branded giveaways and ensure your business logo is seen everywhere.
5. Printed Materials and Outdoor Promotion
To ensure that your business is visible in your local community, you can use digitally printed materials like flyers, brochures, and postcards. Share them around at popular spots (library, pubs, cafes, grocery shops, churches etc.). If finance is not a problem, an outdoor promotional billboard will also be a good way to show that you are present in the community.
Bonus: Digital Advertising
Digital advertising is one of the most cost-effective ways to gaining new customers. Ads on social media networks like LinkedIn ads or Facebook ads cost nothing compared with traditional marketing costs and with very targeted campaign options you can promote to specific people in your community.
If you decide to go with outdoor promotions, be strategic about where you place them. Ideally, an outdoor display close to your business location will make it easier for people to find you. Ensure that your phone number, email and website address are boldly written on the board.
There are a number of great tactics from traditional to digital marketing which can help you promote your business to a local audience. The key thing is to test and optimise each campaign to ensure that you are getting a good return on your investment.