The Effortless Elevator Pitch Writing Technique To Persuade Anyone
Why do you need a proven elevator pitch that works every time?
Chances are, you have been on an elevator, in a train, at a trade show, staying at a hotel or about to board a plane when you bump into the decision maker at a company you have been trying to sign as a client for a long time.
This is the perfect moment when your well thought out elevator speech comes in handy.
It gives you the chance to outline your company or ideas, showcase your credibility and explain how the listener can get involved in your venture.
Regardless of the situation or your current circumstances, your pitch should be thirty to sixty-seconds long and contain enough information to get the listener interested.
In this article, we will list and explain the best and most unforgettable elevator pitch tips and examples you can use to sell your next idea.
What Is An Elevator Pitch?
The elevator pitch is a short speech you can use to explain ideas or sell yourself. Even though it is mainly used by most salespeople, it is a highly effective method you can use to accomplish many different things.
For example, if you wanted to try out a new advertising strategy in your job you could create a pitch to sell the strategy to your manager or your CEO.
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As a student, you could have a pitch that you use at job fairs or even in an interview.
The elevator pitch can also be used to explain what you do for a living.
What Makes A Good Elevator Pitch?
The perfect elevator pitch should be short and sweet. It should tell a story about how an existing problem can be solved by your intervention.
Whether you are at a graduate job fair, speaking to your CEO or pitching to a potential investor you should always explain your accomplishments, why you are credible and what your unique selling points are.
You should also ask questions to keep the listener engaged.
During your elevator pitch is paramount that you speak clearly and not too fast.
Mention your goals, give timescales, be open to suggestions from the listener and allow them to ask questions at the end of your pitch.
How To Write An Elevator Pitch
In his book about selling, author Daniel H. Pink introduces six new pitching techniques you can use in your elevator pitch as explained in the video above.
For the purposes of this article, we will be explaining how you can use his “Pixar pitch” technique in your own elevator speech.
It is modeled on the narrative structure of Pixar films like Toy Story, Finding Nemo, and The Incredibles.
Looking closely at the films you identify recurring themes in the story and the way it is told. It fits this structure:
Once upon a time____________________________________________.
Everyday, _____________________. One day, _____________________.
Becuase of that, _________________. Because of that, ________________.
Until finally, _______________________________________________.
The template above is generally the narrative used for most Pixar animations. Fill out the blanks and you have a terrific format for your elevator pitch.
By using storytelling in your elevator pitch you appeal to the natural instincts of your listener to follow along and see your idea exactly how you intend them to.
In practical terms, here the simple steps to writing the best elevator pitch:
Step 1 – Pinpoint The Main Focus of Your Pitch
What do you want to get out of this elevator pitch?
When it comes to pitching your ideas or your skills you want to focus on one main thing and end up with a single result such as getting a meeting, a commitment or even a sale!
The reason here is that there isn’t that much time for you or the listener and the more ideas you put forward, the higher the chance of confusing your listener.
If you are pitching a business idea, for example, focus on telling your story, highlighting your idea, stating your accomplishments and then asking your listener to catch up for coffee, that way you get more time to properly explain your ideas.
Step 2 – Explain Your Accomplishments
Explaining what you have accomplished in the past is one of the quickest ways to build credibility and certainly helps build trust.
This is one of the many techniques most companies use when it comes to selling online – they list awards, showcase reviews or even client testimonials.
Briefly Describe any notable skills and accomplishments you have in relation to what you are pitching and explain how it will help you to accomplish your goals.
For example, if you are selling a new product, explain how you previously launched a product successfully or highlight how your previous sales background gives you the perfect knowledge to succeed in this new venture.
Step 3 – Use An Attention Grabber
This could be one of your unique selling points or a fact about your industry. Give the listener something to get excited about and grab their attention.
For example, if you are a student at a graduate job fair, highlight the fact that you are one of the only students to accomplish something at your college or if you already have a lot of pre-orders for your new product mention that early on in your pitch to show that there is already massive demand.
Step 4 – Have A Call To Action For A Follow-Up
You can have the most effective elevator pitch but without a call to action at the end it is worthless. After your speech, ask a question and try to get the ball rolling in your direction.
Ask if the listener is available for coffee next Wednesday or ask if you can have their personal number or email for a follow-up.
At this point, it is all about getting something to show that they are interested.
Elevator Pitch Example
Using the Pixar template above here is an elevator pitch example you can adapt to suit your own situation:
Hey, I am (your first name), and I am working on an exciting new product/company called (business/product name) that aims to (briefly explain the idea). Over the years many people/businesses have experienced (explain the problem). Every day, these people/businesses (expand on the problem). One day as I was (explain how you came across the solution). Because of that (explain how your solution helps solve the problem). Until finally, (explain your main goal for the product/business).
In Summary: Writing A Persuasive Elevator Pitch
Your elevator pitch needs to be captivating, telling a short story in a relatively short amount of time. Remember to use an attention-grabber, keep it short and sweet, list your accomplishments, explain your ideas clearly and ask questions at the end,
Using the Pixar movie technique as a template for writing your elevator pitch will surely help you create the perfect pitch suitable for any elevator ride.