5 Incredible Content Writing Tips For Beginners To Increase Conversions
One of the most common questions I get asked very often is, what are the best content writing tips for beginners?
It is a very important question and one that reflects the shift in marketing activity for many businesses.
In this article, I will give you 5 unforgettable tips you can use to power-up your content writing for your web pages, product pages and social media accounts.
I do a lot of writing here on this blog, on my client websites and on my Instagram account where I share SEO tips from time to time.
Over the years, I have to come to realize a few key things about content writing styles; you can either write to sell online or write to educate.
Before I explain the different web writing styles in more detail, let me give you a brief introduction to content writing.
Introduction to Content Writing
Content writing has grown in popularity and continues to be a very popular and effective way to increase website traffic.
For years bloggers have used content writing to make money online and because of this, the number of bloggers is expected to grow to over 130 million by 2020.
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Content writing is so popular because it is one of the most effective ways of driving traffic to your website. As you may have seen on my Instagram page, I shared an image showing how I used content alone to increase traffic on one of my websites from 0 to over 5,000 visits a month in a short period of time.
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This has resulted in a sharp increase in conversions for the website and with that being said, here are the best content writing tips for beginners.
Content Writing Tips For Beginners
How do you write great content that ranks in Google and moves readers enough for them to take action?
Start With Competitor Research
Content writing is very competitive. Before crafting a piece of content for your blog or your e-commerce website you should look into how your competitors are creating their content.
It is a good way to get some tips and also see how you can offer something different to readers.
For example, if someone has already explained something in their content you should try to craft it a little differently and offer some other unique points.
Do Your Keyword Research
You may not know this but keyword research is very important not just for writing articles but for social media networks as well.
Before you create a product page or an article you should use tools like KW Finder to find out how many people are searching for your topic and how competitive it is.
This will give you a better example of what to write on your page and if it is worth your while.
Create Amazing Headlines
Great content should catch the readers’ attention immediately. You should always use strong power words like incredible, staggering, unbeatable, and mind-blowing to capture the user.
The same goes for writing email subject lines. Instead of using spam words like free or promotion or urgent, use power words to captivate the user and stand out in their inbox.
Your headline should be short and straight to the point. It should perfectly summarize what your content is about and give the potential reader a good idea about what your content is about.
Structure Your Content
When writing articles, they should have a good, logical structure that flows well. The best content writing format is as follows:
- First Heading – Usually a definition of your topic and some context
- The Explanation
- Second Heading – Usually giving examples of what you have explained
Always start by introducing your topic to the reader in a concise way and then go on to define your topic, explain it and give some examples before summarizing your points.
When you are writing for a blog it is always good to link to other websites or your other articles to give your readers some more context.
For example, in this article, I mentioned how blogging has become very popular but I have also linked to another site that explains the blogging statistics in more detail. This gives you more context and also helps search engines understand what this article is about.
If you notice, I have also linked to other parts of my blog for more context in case you wanted to find out more about how to do SEO.
It is very important to break up your content into sections with headings to make it easier for the reader.
On a product page you should provide the user with as much information they need to make a decision right away. Product page content should be dynamic and include things like reviews, product walk-throughs and testimonials.
Pay Attention To Visuals & Video
A great way to reduce bounce rate and increase pageviews on your website is to use engaging visuals and videos. If you have a good video to show your readers to give them more context you should include this in your content.
Great images also increase engagement and help increase your click-through rate from sites like Linkedin, Facebook and Twitter. You can get great royalty-free images from Pexels or Unsplash.
Using These Content Writing Tips For Beginners
Content writing is a great way to increase web traffic and it has been very effective for me and my clients. Great content is straight to the point and easily understood.
You should always structure your content using a great format and use power words in your headlines. Break your text up with visuals and make sure to offer unique ideas or even a unique delivery.
Have you been creating content for your website or social media accounts? How are you finding it? Let me know in the comments below.