3 Brand Personality Examples to Help Boost Your Brand
Having a strong brand personality is one of the most important things you can do as a brand to ensure that your customers keep coming back and also bring their friends along to buy from you. Today, with the proliferation of digital technologies and social media networks you can easily build long lasting and meaningful relationships with your customers to ensure that they return and refer you to their friends.
Understanding Brand Personality
Brand personality refers to the basic human characteristics that consumers can easily attribute to a certain brand. These characteristics make it more relatable and more human because people tend to feel more affinity to brands whose personality matches their own.
By simply defining what your brand is and what it stands for you can you connect with consumers and build their affinity to your brand. In general, there are 5 main types of brand personalities, these include:
- Competence – Leader and influential.
- Excitement – Carefree and youthful.
- Ruggedness – Tough, outdoorsy and athletic.
- Sincerity – Kind and thoughtful.
- Sophistication – Elegant, prestigious and maybe even pretentious.
Here are some great brand personality examples as well as how to apply the same strategies to boost your own brand. Consider the following examples:
1. Red Bull
Red Bull meets most of the above brand personalities, going so far as to create excitement as associated with its daring, carefree, and somewhat youthful attitude. They even have their own F1 (Formula One) team and sponsor Felix Baumgartner for the Stratos Project.
Dove, on the other hand, uses a brand personality that is sincere and counts on associations. Under the “Dove Campaign for Real Beauty” banner, the brand also runs campaigns to question established narratives on confidence, body image, and beauty – as well as the role they play in shaping these narratives.
Among these brand personalities is the Wizard type – one that Apple has capitalized on to build a loyal customer following. The company now specializes in taking something quite ordinary – such as a mobile phone or a computer – and making it extraordinary. It also champions such values as curiosity, surprise, and imagination. These values go a long way in curving out a fair share of the market for Apple.
How Brand Personality Helps You Market Your Brand
Your brand personality helps you differentiate your brand from competition. By using a unique personality you can show prospects that they will get something different when they choose you and this can be reflected in your marketing efforts.
The personality also helps you form an emotional connection with your customers. It is widely agreed that consumers are more likely to connect with brands that match their own personalities. In the first instance, you should identify who your customers are and then try to mirror them in your brand.
So, there you have it – the 3 brand personality examples you can fall back on the next time you are looking to boost your brand. Remember, at the end of the day, it is about how you sell and the connection you make with prospects that truly matters. Be sure to check out my other articles on how to market your products and services using social media.